Tuesday, November 2, 2010

The Extra Jolt

It's no secret experiments are performed everyday in the sports world.  Athletes test new equipment, new diets, trainers put together new conditioning routines, and everyone is testing the latest supplements and sports drinks.  Researchers, product developers and inventors are always looking to test their latest developments, and often times athletes are the main target.

Recently, a study was conducted that tested the effects of sports and protein drinks on athletic performance.  Athletes are always looking for a way to get ahead and elevate their skills and strength.  The study reported that adding about 2% protein to a carbohydrate sports drink was able to increase endurance over just a plain carbohydrate drink.  Multiple tests were done on various athletes from different sports and the results were conclusive. 

When athletes start to dabble in different pills, supplements, and drinks, public relations practitioners need to be ready to interfere.  Steroid scandals are on the rise, and should an athlete be caught in this problem their publicist needs to be ready to defend their client and re image the athlete.  Examples like Alex Rodriguez, Roger Clemons and David Ortiz, all high profile athletes under investigation of steroids, needed their PR team to take over the reins.  Press conferences were held, tests were  done, and statements were released.  As we have learned before, coming out right away and clean is the most ethical and effective way to practice public relations.

The need for public relations in sports is very necessary when experiments start being conducted.  If an athlete gets hurt with a new workout, sick from a new supplement, or accused of using performance enhancing drugs, public relations teams need to step in.  First and foremost...cut to the chase and come clean!

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